Gt’s living foods kombucha
gt's kombucha A personal favorite drink of mine, GT’s Kombucha is a top-selling brand in the kombucha market that is known for its health benefits and delicious carbonated beverages. Despite holding such a strong portion of the market share, their packaging and logo was outdated. The challenge here was to rebrand their logo and packaging, but not so much that the bottle may become unfamiliar to current consumers. My solution was to create cleaner and more illustrative packaging with a new logo stylized to match the rest.
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Art Direction, Graphic Design, Illustration, Packaging Design, & Patterning
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Adobe Illustrator & Adobe Photoshop
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Conceptual Project
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Spring 2021
