uproot plant-based food truck

uproot

UpRoot is a conceptual plant-based food truck inspired by the organic shapes of fruits and vegetables, and the vibrancy and colorful flavor possibilities within the vegan cuisine. The versatility of the palette and pattern shines through the branding, logo, and illustrations, across various collateral, such as menus, apparel, food packaging, and social media templates.

  • Art Direction, Branding & Identity, Concepting, Illustration, Graphic Design, & Packaging Design

  • Adobe Illustrator, Adobe Photoshop, & Procreate

  • Conceptual Project

  • Spring 2021

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