Calmigo: smart calming companion
Calmigo
CalmiGo is a natural, portable, drug-free aromatherapy device that can be used in moments of upset, anxiousness, and stress. It is an effective and unique solution that can be used both for immediate relief in moments of distress and for long-term effectiveness. CalmiGo has numerous benefits and does not require a prescription, however, it’s current branding and packaging was outdated and very far from appearing “calming”.
CalmiGo’s product and identity rebrand is more modern, relaxing to the eye, and appealing to a wide variety of age groups. A more friendly inhaler device is both innovative and portable, coming with some of the previous features such as pulsing vibrations and lights, but it’s new adjustable strap and variety of colors is more personalized than before. A new app was created to connect with the device that will allow users to track their own daily usage of the device. The app also contains other features, such as meditation guides and calming sounds that are aimed to reduce stress and enhance mental health in the customer.
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Art Direction, Brand Strategy & Research, Branding & Identity, Graphic Design, Packaging Design, Product Design, Social Media Content, UI/UX Design, Voice & Messaging
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Adobe After Effects, Adobe Dimension, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD
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Conceptual Project
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Spring 2021
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